Crystalink Selected for NAJ Award Ceremony 2025

We’re pleased to share that Crystalink has been invited to attend the NAJ Award Ceremony 2025. It’s an honour to be recognised alongside other businesses in our industry, and we’re grateful for the opportunity to represent the Jewellery Quarter at this prestigious event.

As one of the oldest traditional family jewellers in the area, we feel a deep connection to the heritage and craftsmanship that the Jewellery Quarter embodies. Being invited to the ceremony is not just a reflection of our own journey, but of the legacy we’ve been fortunate to be part of for generations.

What the NAJ Awards Represent

For those unfamiliar, the NAJ (National Association of Jewellers) Awards celebrate excellence across the jewellery sector, bringing together retailers, designers, and suppliers who are dedicated to their craft and their customers. It’s a chance for the sector to come together, share ideas, and recognise the standards that make British jewellery retail special.

Representing Our Heritage

The Jewellery Quarter has a rich history spanning centuries, and as a traditional family business, we’re proud to carry forward the values of quality, authenticity, and personal service that have always defined this special place. It’s humbling to stand alongside the modern businesses and artisans who continue to keep these traditions alive whilst moving the industry forward.

A Team Effort

This invitation wouldn’t be possible without our dedicated team, who work hard every day to source beautiful crystals and minerals, and to ensure every customer has a positive experience. It’s also down to our customers—your continued support and feedback help us improve and grow.

To read more about our history and what our customers think visit our About Us Page

Looking Ahead

We’re looking forward to the ceremony and the chance to connect with others in the industry. Events like this remind us why we do what we do, and inspire us to keep raising our own standards whilst honouring the traditions passed down through our family.

Whatever the outcome on the night, we’re proud to represent the Jewellery Quarter and to serve a community that appreciates the natural beauty and energy of crystals and minerals.

Thank you for being part of our journey. We’ll share more updates after the event.

The NAJ Award Ceremony 2025 will take place later this year. We’ll keep you posted on our experience.